10/3/11

       X Games started out small, just like any other event or business. The X Games have become very popular now considering it's on TV. When something gets on TV ,news spreads and people watch. That  happened with the X Games. The X Games is a competition, similar to the Olympics that involves action sports like snowboarding.  It's also popular because of some of the athletes who perform in it, for example Shaun White.      
       The businesses are very interested in having the X Games athletes wear there clothing.They are interested because when someone famous, like Shaun White, is wearing a Volcom jacket, and a watcher sees the logo, the watcher will most likely want a Volcom jacket similar to it, depending on his age. When people see something they like, they want it. Also replays, when the television is in slow motion, will help customers see the logos even better.
      X Games Athletes salaries have risen. More companies are sponsoring the athletes. This means that the company will sponsor the athlete and give them clothing to wear for them. The companies pay the athletes to wear their clothing. So if Shaun White is wearing a Volcom jacket, and a Mountain Dew hat, not only will Shaun White get paid by Volcom, but also by Mountain Dew. Therefore the more companies that Shaun White is sponsored by, the more money he gets paid. If Shaun White wins, he also gets money from that. So the companies pay the athletes to wear their clothing and even though they pay Shaun White, they will get more money in return from the watchers wanting what Shaun White has.
       The X Games were started in 1993. The X Games started because they provided a competitive venue where athletes could be timed and judged, similar to the Olympics. The athletes would be given prize money, and would be rewarded with a gold(1st place),silver(2nd place),or Bronze(3rd place) medal.